People Nerds Webinars

Key Outcomes

• Grew webinar registrations 13x in the first year, from 74 registrants in February 2018 to a peak of 964 in September, establishing People Nerds webinars as dscout's highest driver of leads.

• After reaching peak registration, stabilized a consistent median of 300-400 registrants per month by building a repeatable webinar playbook and production process.

• Expanded the format mix from single-speaker sessions into panels, use cases, and interviews to meet UX researchers at every level of their practice.

• Experimented continuously with new engagement strategies across five years, creating an evergreen content library that extended the value of each webinar well past the live event.

Challenge

People Nerds webinars were dscout's highest-performing lead channel, but they lacked the infrastructure to scale. The goal was to build consistency into the program, create a repeatable playbook, and keep experimenting with formats and engagement strategies to grow and retain a community of UX researchers over the long term.

Key Result

74 to 964 registrants in the first year; 300-400 median at scale

Scope

• Webinar strategy & production
• Content programming
• Community building
• Lead generation

Tools Used