People Nerds Virtual Conference

Key Outcomes

• Secured 100+ sales meetings across pre-, during-, and post-event promotion, meeting Q3 2023 business goals.

• Produced dscout's first digital-only event with 1,500+ attendees.

• Created case study pieces and 20+ evergreen content pieces for the People Nerds blog, feeding the content engine for quarterly themes.

Challenge

Support the sales team in booking 100+ meetings from the event, feed the content engine with repurposable material for quarterly evergreen themes, and announce new dscout platform features. Working with Leadership, Marketing, and Sales, the challenge was to produce a first-of-its-kind digital-only conference that delivered on both pipeline and content goals simultaneously.

Key Result

1,500+ attendees at first digital-only event

Scope

• Virtual event production
• Content strategy
• Sales enablement
• Digital programming

Tools Used