People Nerds Conference

Key Outcomes

• Generated $1.4M in new and existing business revenue.

• Achieved a 70% attendee show rate.

• Retrenched brand high ground and created a stronger link between People Nerds and the dscout platform, driving measurable platform usage and reducing churn.

• Translated a design-forward vision into a $500,000 on-budget reality, educating cross-functional teams on event marketing goals and establishing systems across the marketing tool stack for budgeting, design, and stakeholder collaboration.

Challenge

Link the People Nerds brand with the dscout platform, reduce churn through platform education, and get researchers in a room to share best practices at scale, live, in San Francisco. Working with Leadership, Marketing, and Sales, the challenge was to create dscout's inaugural in-person conference: curate a speaker program, build a design-forward experience, and execute it within budget.

Key Result

Generated $1.4M in new and existing business revenue

Scope

• Inaugural event strategy
• Speaker programming
• Budget management ($500K)
• Cross-functional coordination

Tools Used