Community Building & Engagement

Key Outcomes

• Co-founded Outdoor Color Crew in 2024 to build a collective of people of color experiencing the outdoors together through meetups and social activities.

• Created voice and tone messaging ahead of launch to align marketing and design efforts from day one.

• Collaborated with a brand designer to establish brand guidelines, templates, and social media visuals.

• Partnered with local Chicago outdoor organizations and businesses, including Movement Gyms, First Ascent, Mappy Hour, and Guild Row, as well as Arc'teryx Chicago and Chicago Adventure Therapy, to increase access to outdoor activities.

• Established a project management system and messaging templates to streamline outreach and plan 2–3 monthly meetup events.

Challenge

Outdoor spaces haven't always felt accessible or welcoming to people of color. Outdoor Color Crew set out to change that by building a Chicago collective where people of color could experience the outdoors together. The challenge was to launch a brand and community from scratch, establishing a clear voice, a cohesive visual identity, and a partnership network that could sustain regular meetups and broaden access to outdoor activities.

Key Result

2–3 community meetups hosted each month

Scope

• Brand voice & messaging
• Brand identity & design direction
• Partnership development
• Community & event programming

Tools Used